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3 Simple Tips for Writing Your "About Page"

posted 16 Dec 2010, 14:25 by Mpelembe Admin   [ updated 16 Dec 2010, 14:40 ]

Did you know that the "About Page" is the 2nd most popular
page on your website? The main reason so many of your
website guests pay a visit to this page is simply because
they're interested in knowing the "person" behind your small
business. They just want to connect with an actual human
being. (Is that truly too much to ask?) That being said,
hopefully your "About Page" isn't a tiresome dissertation of
mind-numbing facts about your small business. Here are three
simple tips for putting together an "About Page" that will
stun your visitors:

1. Avoid stock photos.

Stock photos are just not going to cut it when it comes to
depicting your small business. Your visitors want to get to
know you. They really don't care if you're fat, skinny or
somewhere in between, they're just trying to make a
connection. Your visitors want to get to know the "real
you," not the slick and polished picture of Mr. Joe Clipart.

2. Don't use wearisome industry jargon.

There's nothing worse than an About Page that drones on and
on with industry jargon that only your mother would care
about. Here's an actual "About Page" paragraph that I read
the other day: "XYZ Marketing Solutions is a recognized
leader in online and offline marketing solutions. Dedicated
to providing the highest level of marketing expertise, XYZ
Marketing Solutions delivers unparalleled support, superb
customer service and superior education to their discerning
clients." Yawn…are you sleeping yet? Here's the deal.
When visitors read about your small business, they don't give
a hoot about your high level of expertise or superior
education. They simply want to know how you can solve their
problems. I rewrote John's "About Page": "If you're looking
for ways to create more visibility, generate more leads and
make more money, XYZ Marketing Solutions will produce
maximum results for your business."

3. Include your contact information.

If you operate a small business, then there needs to be an
easy way for prospects, customers and clients to contact
you. Obviously, you don't need to give out your home phone
number. You can simply use a 1-800 number that redirects to
your cell phone (i.e. Grasshopper.com is a low-cost,
professional choice.) And, the same is true for providing a
simple way to email you. If you don't want to use your
personal email account, but want a low-cost email solution
try Zendesk.com. So, make sure that when visitors land on
your "About Page," you give them something to remember. It's
as simple as that.

About the Author:

Jessica Swanson has helped thousands of small business
owners, all over the world, implement low-cost, high-impact
DIY marketing campaigns.
Known for her energy, passion and "get-it-done" attitude,
Jessica takes complicated marketing concepts, turns them
upside-down, and makes them incredibly simple and
outrageously straightforward. To download your FREE
Shoestring Marketing Kit, visit:
http://www.ShoestringMarketingKit.com

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