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5 Tips on the Creation and Use of Squeeze Pages

posted 22 Sep 2010, 06:27 by Sam Mbale   [ updated 22 Sep 2010, 06:29 ]

If you want to be successful with Internet marketing, then it
is very important to have a squeeze page that converts.

Basically, a squeeze page (also known as an opt-in page or a
splash page) is used to capture visitor information, like
their name and email address, so that you can build a
relationship with them. A good squeeze page will help your
business save time and money.

Getting traffic to your website can not only be very time
consuming, but it can also be very costly. However, if you
have a good squeeze page, you will attract more subscribers
to your list. And with a list, you can leverage your
marketing efforts for the years to come.

One problem most marketers face with their squeeze pages is
the reluctance of people to enter their contact information
online. To help you with this, five tips to effectively
create successful squeeze pages are discussed below so you
can increase your visitor opt-ins:

1. Personalize. Since you will be asking complete strangers
to part with their information, you have to make sure they
are comfortable in doing so. Introduce yourself and make
them feel that they know something about the person they are
giving their information to.

Add a video, picture, or an audio message of you so that you
can establish rapport at your first point of contact.

2. Professional Layout. A professional layout means that you
don't overcrowd your squeeze page with graphics and bright
colors. There is no need to hire a professional designer to
accomplish this. Check out what successful marketers have
done to their Squeeze page and simply copy the process.

Evaluate it and if it looks cluttered to you, adjust it
accordingly.

3. Giveaways. In order to motivate your visitors to fill in
your opt-in form, give them something in return when they do
so. Offer a free video, ebook, ereport, interview or whatever
you have that is of value that would entice opt-ins.

Everyone loves freebies and you can take advantage of this
fact. Just see to it that your giveaway is beneficial to
your target market so that your conversion rate will
increase.

4. Remove Distractions. Keep in mind that everything in your
squeeze page should work together with one goal in mind -
getting your visitor's contact information. See to it that
your headline, graphics, and copy support what you are
trying to accomplish.

Don't make the mistake that many marketers online make by
creating extremely long squeeze pages with unnecessary
information. This practice defeats the purpose of getting
the much desired visitor information because when people get
distracted, they tend to leave the page immediately.

Distracting them away from opting in on your squeeze page
defeats the purpose of the squeeze page...to gather their
personal information for your list.

5. Templates. If you've been around lately, you'll see
squeeze pages that look exactly like each other. Before you
label these pages as spam, think again. There's a reason why
people continue to use them -- they are very effective in
getting the conversions required. For this reason alone, it
is recommended that you create a squeeze page with a similar
template and see it work its wonders for your conversions.

By taking these five tips into mind, you'll surely have a
squeeze page that will get you the conversions you need.
However, if you already have a squeeze page up, you must
test and tweak it until you receive your desired conversion
rate.


About the Author:

A free spirited business owner and entrepreneur, Kathy Dobson
is dedicated to helping others achieve financial and personal
freedom through Internet marketing with an emphasis on
outsourcing. Learn more about the exciting subject of
outsourcing. Grab your FREE ebook at:
http://www.kathydobson.com






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