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An Introduction To Google Analytics

posted 16 Nov 2010, 10:26 by Sam Mbale   [ updated 16 Nov 2010, 10:27 ]

The internet is an information superhighway. Its network of
bi-ways and side streets, interchanges and freeways, are
purveyors of billions of bytes of virtual traffic, of
shoppers, surfers and online marketers. Potentially;
ideally, a desirable portion of this activity should be
passing through your website, resulting in innumerable
points and clicks, link visits and tab perusals.

The big question then is: how do you measure that traffic?
How could there possibly be a way to analyze the amount of
people viewing your website; the amount of interested
clientele engaging in your online content?

Google Analytics has emerged as the fundamental source for
compiling your website data, and into easily readable and
comprehensive segmented subsets complete with graphs and pie
charts, to boot. Google Analytics, with its 'Advanced
Analysis Tools' allows you to monitor trends through
extensive use of dynamic chart showcasing and allows the
monitoring, through the benchmarking of specific industry
trends, the underperformance or, ideally, outperformance, of
your site, when it comes to its individual site metric usage.
Through this initiative, you can even track specific
measurements of customer engagement and participation
against benchmarks that you can set to what you believe your
site's performance goals need to be.

Google Analytics, although fundamentally a site offering
statistical analysis and data recording and feedback, also
allows the member to be proactive in their own right.
Through a specially generated program, the wonders of Search
Engine Optimization (SEO) can be utilized substantially with
the option to find out which keywords attract the most
desirable prospects. That interactivity is increased, and
the analytical structure of the site allows users to monitor
(through its integration with AdWords) which adverts generate
the most clicks and replies and allows for statistical
reports on which pages are the most visited and, in turn,
are breeding the most productivity within your online

An impressive point to note when concerning Google Analytics
is that, while monitoring your site's latency metrics,
tracing transactions and optimum keywords and locating the
most productive revenue sources within your industry, Google
Analytics makes the readability of the statistics easy for
those of us that aren't educated in actuarial science.
Through comprehensive data presentation, marketing and the
performance of your business and the process of engaging in
your site's profitability and its performance online, is now
as easy as reading a restaurant menu.

Some Special Features

Keyword Tracking

With Google Analytics the matter of tracking key words, all
advertising comparisons and all email newsletters, is made
simpler through the use of any search engines, Google and


With site-search integration, users can include search
facilities within the analytics of their statistical
information and use that to find out exactly what attracts
customers and potential investors and spurs them to commit
to the intent of the site.

Geographic pin-pointing

Geo-targeting allows members of the service, through an
ingenious tracking system, to pin-point certain geographical
locations that best identify with potential clients most
likely to invest in your product; a lucrative option to
those who want to potentially zoom in on specific
demographics and cater to locations most likely to engage
with your site.

To round off, Google Analytics is an incredible initiative
that allows you to control and review all the information on
the information superhighway, as it passes the door to your
website. Monitor and track all the activity on your site, in
terms of client interaction and customer interest, do it
easily with comprehensive presentations and easy-to-read
graph analysis, and soon you will be molding your online
presence to clientele wants and desires, and, in turn,
cementing your reputation as the first place to look online,
when concerning your industry.

About the Author:

Derek Jansen is the author of the Free SEO Course. To
download your copy, visit