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Consumers Feel WiFi Should be as Readily Available as Any Standard Utility

posted 27 Feb 2012, 11:29 by Mpelembe Admin   [ updated 27 Feb 2012, 11:30 ]

BARCELONA, Spain, February 27, 2012/PRNewswire/ -- 

Devicescape interim survey into attitudes towards WiFi shows that:


    
            - 88% now see WiFi as a commodity that should be available everywhere


    
                           - 64% do not care who their provider is


    
                                - Security is still a concern


Mobile World Congress -- Devicescape, The WiFi Offload Company(TM), today unveiled the results of its latest WiFi usage survey, which found that 88% of consumers think of WiFi access as a ubiquitous commodity. Over 200 mobile WiFi users participated in the survey, which also revealed that maintaining appropriate levels of security over WiFi is still an issue. 

Over 58% of respondents agreed that WiFi should be more readily available in public locations such as retail outlets and hotels. Furthermore, 40% say they wish to see improved WiFi access on trains, and almost 39% expressed that WiFi should be readily available on planes. 

The research also shows that almost 64% of respondents do not care which WiFi service provider they use. 

Data-traffic across mobile networks grew by 133% in 2011, with the rapid rise of smartphones and tablets causing mobile users to expect Internet access to extend beyond traditional locations such as the office and home. Between now and 2016, the average data use of individual smartphones is expected to rise from 150MB per month to 2500MB per month. It is estimated that by 2016, 31% of this data will be offloaded, and all-pervading WiFi access is crucial to this process. 

Devicescape is available to discuss the findings of this survey today. To set up an interview, please contact devicescape@emlwildfire.com. 

Devicescape, (http://www.devicescape.com), The WiFi Offload Company(TM), connects more devices to more WiFi hotspots than any other offload service because Devicescape manages the largest virtual network of hotspots worldwide. 

Source: Devicescape

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