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Don't Forget Your Blog This Christmas

posted 12 Dec 2010, 06:46 by Mpelembe Admin   [ updated 12 Dec 2010, 06:47 ]

Christmas is the ideal time to reignite relationships and one
friend you should definitely keep in touch with is your blog.


SEO expert Kevin Gibbons has warned website owners not to
ignore their blog over the festive period as Google's
spiders continue to working all the way through Christmas
time.

It is important to keep updating your site with fresh
content such as blog posts and articles as this will help
your SEO strategy and also attract new traffic if the
information is interesting enough.

Mr Gibbons blogged on Econsultancy: "Regular, original copy
is essential for your organic optimisation. Your website
should be putting out a regular content 'heartbeat', so that
the robots know to keep checking it."

Being featured on Google News can also raise the profile of
your site and significantly boost traffic rates but a number
of requirements need to be fulfilled before it is worth
applying.

Milind Mody, founder of SEO firm eBrandz, summed it up
neatly be stating that you should have at least 100 articles
before embarking on the application form and this must be
supported by a daily submission of a minimum of three
articles.

The content in your articles must be unique and be written
by multiple authors, while including images with relevant
captions is also recommended.

Google has changed its ranking algorithms in response to a
business owner who used negative feedback to boost his SEO
strategy.

The owner of a spectacles shop provided poor customer
service to provoke his consumers into venting their rage on
internet review sites and forums which resulted in the
business achieving greater prominence in Google.

When people searched for the name of the company they would
be confronted with scathing reviews but when shoppers
entered the name of fashionable spectacles brand, the
organisation would appear at number one.

"I just wanted to let you guys know that the more replies
you people post, the more business and the more hits and
sales I get. My goal is NEGATIVE advertisement," claimed the
owner.

Google was alerted to the anomaly and developed an
algorithmic solution to avoid situations similar to this in
the future.

You know it's nearly New Year when lists featuring the
events of the last twelve months start appearing.

This time it is Google's turn to reveal what everybody was
searching for in 2010 and the results are pretty
unsurprising with Facebook topping the poll as the overall
most searched for phrase.


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