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Facebook and Friends

posted 22 Sept 2010, 05:33 by Sam Mbale   [ updated 22 Sept 2010, 05:33 ]

Once upon a time social media sites used to be the Internet's
"food court" where teens congregated to gossip, argue, and
meet each other. However, this all changed once corporations
and savvy entrepreneurs realized the power of social
networking to accomplish goals that were at one point
relegated to handshakes and business card swaps. MySpace was
the first to receive the corporate treatment, to be replaced
by the toned down, but game driven, Facebook. Suddenly,
CEOs, entrepreneurs, and recruiters are "friending" each
other and a whole new industry of game promotion sprung up
to pull together the best of social media tactics for
product promotion.

Growing at a phenomenal rate, Facebook now has over 54
million active users with a growth of 3%. It is not your
teenager's Facebook, either. Facebook's latest claim to
advertisers is that the 25-and-older demographic is their
fastest growing demographic. Facebook also allows
individuals to create business pages, and therein lies the
bang for the free buck.

Facebook allows a business to reach out and engage
customers. Take your local coffee shop as an example.
Creating friends allows the coffee shop to communicate with
its existing customers and create a community on the web. No
longer an impersonal interaction, you are their friend on the
web that places games with them and allows them to leave
messages and comments on your "wall". When a special event
like a music night or coffee special comes up, the shop can
create an event on their Facebook page, which in turn will
their "friends" front pages. The now friendly patrons
receive more information about happenings at the shop and
will respond as to whether or not they will be in

It doesn't get any better than this for small businesses.
They can now create dialog with the customer and create the
sort of familiarity that creates repeat business. They also
have access to people who may not have even heard from them
before all because they made a Facebook friend. And with
Twitter and Tumblr feeding Facebook, this game is taken to a
whole other level.

So if you are a small business you definitely need to
consider creating a Facebook home on the web. It allows you
to reach out to new and potential customers, gage reactions
to new products and services and potentially cuts out the
advertising middle man.

The Facebook Pay Per Click Program

Facebook like Google and Yahoo allows you to create a
Facebook PPC campaign and design an ad that will be placed
according to keywords you have chosen, so that when a user
searches on them only those ads will show up. Facebook makes
it easy enough for a beginner to set up with its easy walk
through and tutorial. However, if you are uneasy about
starting a campaign yourself there are companies that will
help you select the appropriate keywords and demographics.

Pay per click is an effective Facebook tool to disseminate
the appropriate information on your product or service. Like
all social media exploits you need to ensure that as one
feeds into the other, all "faces" are in synch, utilized,
and engaging. So before you begin your Facebook PPC
campaign, ensure that your Facebook personal and fan pages
are all up to date and enjoyable.

About the Author:

Frank Breinling is a recognized expert in Affiliate
Marketing. Here you can grab a FREE chapter about , his newest Project about
Networking Strategies you can find here,