Facebook announces a new video feature for Instagram, allowing users to shoot, edit, filter and post 15 second videos.
MENLO PARK, CALIFORNIA, UNITED STATES (JUNE 20, 2013) (FACEBOOK) - Facebook Inc introduced video for its popular photo sharing application Instagramin an attempt to go to head-to-head with rival Twitter. The world's No. 1 social network said on Thursday (June 20) its more than 130 million Instagram users can now record and post 15 second videos on the platform. The move takes aim atTwitter's Vine video platform that allows users to record and share six-second videos.
Facebook Chief Executive Mark Zuckerberg and Instagram co-founder Kevin Systrom were on hand to unveil the offering at Facebook's Menlo Park, California headquarters.
Facebook bought Instagram for $1 billion in April 2012 as a way to keep its users hooked on new features weeks before the social media network became a publicly traded company.
Instagram is part of Facebook's mobile strategy as it seeks to get more advertising revenue.
More than 60 million people in the United States regularly watched video on their phones last year and almost 75 million are expected to do so this year.