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Hiring a Web Designer

posted 14 Oct 2010, 12:40 by Sam Mbale   [ updated 14 Oct 2010, 12:41 ]

Like a newborn, your website may stumble through the online
world, bewildered, vulnerable; the apple of your eye in a
hostile place, alone and inexperienced to the environment it
has been exposed. It is your job, your duty, to provide it
the tools to survive and thrive in a world of competitive
madness. With specifications, techniques, procedures and
guidelines that must be followed to ensure website success
and growth, you may have to choose wisely when hiring the
right person to help in getting your site on the right
track; a virtual babysitter, if you will...your web

The foremost step in choosing a web designer, is finding
those who understand, fully, the nature and intent of your
product, your 'baby'. Your product, the independent being
that it is, has its own demands, its own measures to the
ultimate goal it has been bred for. Scour for a designer
that knows those goals, those intentions, almost as well as
you. It is the only way your product will be allowed the
correct environment to grow, learn and flourish. Some
products demand more pictures than others, some more video
and body copy. Define, clearly, to your web designer, the
needs and wants of your site, and make sure he/she moulds
appropriately to produce the desired effect.

A site that is too analytical, serious, introverted, loses
friends and followers fast. Select a designer that can
identify with your content's lighter side and allow him/her
to guide your website toward one of merriment and pith. A
site that doesn't take itself too seriously, regardless of
content or intent, is a site that cements itself permanently
as one that identifies with the viewer's need for calmness in
this day and age. If done with subtleness, the visitor will
be glad to buy without even realising they've been

Present your business to your web designer as a solid
definition of what your product exactly entails. Disclose to
him/her the strengths and weaknesses of your 'baby' and
perhaps even the ultimate result you see coming to fruition
by being online. If your product is sales geared,
subscription or even instructional, allow your designer the
space to produce content applicable to the nature of your
product. In other words, communication between babysitter
and parent is imperative to your site, your 'baby' finding
the right niche into which it should fit.

Regardless of product or intent, your designer should be
able to help you raise a site that is open and friendly. A
website that welcomes visitors, is user-friendly and easily
navigated, with important information lain out and
bookmarked for all to see, cannot but be one of success and
growth. Your site should be a delight to watch, to observe,
to be around and it is the job of the web designer to help
you place your site squarely on the path to greatness.

It is hard for any parent to let their pride and joy into
the big, bad world, but it may be time to watch your
brainchild start working. With a competent web designer
keeping vigil, you can stand back and watch as your site
toddles into the unknown, and if that web designer is
competent enough, you should soon be wiping a tear of pride
from your eye and reaping the benefits that come from being
the parent of an independent, capable website.

About the Author:

Creative Designs is a professional website design and graphic
design company servicing companies worldwide. Contact us
today for an obligation free quotation.