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NAVTEQ Demonstrates Next Generation Location Experiences for the Connected Car

posted 5 Jan 2011, 07:36 by Sam Mbale   [ updated 5 Jan 2011, 07:38 ]
 Want to keep tabs on your teen-aged driver? Or know how many miles your electric car can drive in mountain terrain? NAVTEQ has those answers--and more

LAS VEGAS, Jan. 5, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today unveiled demonstrations of how it's transforming the driving experience through connected location content. NAVTEQ demonstrates next generation uses of its content at the 2011 International Consumer Electronics Show (CES) (Booth #36026, South Hall).

The demonstration apps show how drivers benefit when cars are connected to onboard applications which are connected to offboard services. NAVTEQ is providing the content to transform the driving experience to help its customers do the same.

-- Teen Driver Application. This demo app provides teens--and their

parents--with insights into how, how fast, and where teen drivers are

driving. A configurable geo-fence tracks whether teen drivers are within

a defined range or area (e.g. within five miles of their house),

provides real-time coaching on how they're driving, and even grades

their overall performance. "It's a terrific tool because it heightens

awareness about how kids are driving," said John MacLeod, Executive Vice

President of NAVTEQ Connected Services. "It provides objective feedback

that spurs productive dialogue between parents and kids, so kids learn

to drive smarter."

-- Electric Vehicle Application. This electric vehicle demo app uses

NAVTEQ's advanced vehicle map attributes to estimate the vehicle's

driving range in less-than-flat terrain, city versus highway driving, or

driving in heavy traffic. "These are among the key variables that can

seriously impact an electric car's range which vary appreciably," said

MacLeod. The app uses road slope, vehicle speed, real-time traffic, and

the likelihood of a car needing to stop (at stop signs, street lights,

in heavy traffic, etc.) to determine range and goes on to guide drivers

to nearby charging stations.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5100 employees located in 212 offices in 48 countries.

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