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Personal Branding: Using Your Blog

posted 22 Nov 2010, 07:56 by Sam Mbale   [ updated 22 Nov 2010, 07:57 ]

You've heard me talk about the many ways to project your
personal brand, but here is another great one for you: your

You're probably familiar with the countless great reasons to
blog - blogging can drive traffic to your website, can help
with SEO, keeps you engaged with the online community.
However, many people underestimate the importance of
blogging as a means of broadcasting your personal brand.
There are several obvious ways to brand your blog, including
the design of the blog, your picture, and more... but today
we are going to cover some less common ways of branding
yourself through your blog.

1) Commenting on other popular blogs in your niche.

An effective blogger will spend MORE time commenting on
other blogs than he or she does writing for his own blog.
Unfortunately, most bloggers don't seem to grasp this.
Effective blogging is about creating conversation--and that
takes initiative on the part of the blogger, or it won't
happen. In most cases, when you comment on a blog (be sure
to leave a link back to your blog), the owner of the blog
will take a look at your blog. If your content is
interesting, there is a good chance he or she will leave a
comment on one of your posts. So by commenting on popular
blogs within your niche, you are opening the door for a
popular blogger to leave you a comment--which will work
wonders for your credibility. Even if you don't get any
comments in return, a comment on a highly regarded blog is
likely to be seen by others in your niche--so you're getting
your voice out there. Just remember to stay "in
character"--all comments should be written to communicate
your personal brand.

2) Interviewing influential individuals.

Interviewing important people in your field is a fantastic
way to boost your credibility. While major celebrities are
probably going to turn down your request, you'll be
surprised at how many "minor" celebrities (experts in their
field) will happily oblige. Make sure you prepare good,
thought provoking questions--and then post the interview on
your blog. Not only will you get a rush of traffic due to
the status of your interview subject, but you will position
yourself as a knowledgeable and well-connected blogger in
your industry.

3) Guest blogging.

Another fantastic way of broadcasting your personal brand is
guest blogging. Contact several well known bloggers in your
niche and ask to write a guest post. If you have a well
written, interesting blog of your own they will often
oblige. Take the opportunity to reach an audience that
wouldn't normally read your blog--and blow them away with a
fantastic post. If you do a good job, you can expect many
more subscribers to your blog... not to mention a
substantial boost in credibility.

There are many great reasons to blog - and the opportunity
to project your personal brand is among the best. The
techniques discussed above will help you in these efforts.
Just remember that everything you write should be calculated
to reinforce your personal brand!

About the Author:

Nick Nanton, Esq., The Celebrity Lawyer, publishes the
Celebrity Branding eZine monthly covering branding,
marketing and business growth topics that every business,
start-up to international powerhouse, needs to know. If
you're ready to become a celebrity in your business to lock
out your competition and make more money, get more FREE info
now at