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Social Media Spam

posted 21 Dec 2010, 08:33 by Mpelembe   [ updated 21 Dec 2010, 08:34 ]

In this new age of Social Media consideration, geographical
personalization and web history metrics all climbing their
way up the  importance ladder in search engine algorithms
internet users are  presented with a much more personalized
and relevant search experience.  Out with the days of
keyword-stuffing webmasters with aged url's  dominating the
top of search results. In with the days of your site  being
on top because you have the most similarities in social
media  circles, are just down the road from the searcher and
have a similar  site to websites a user has visited before.

Old School SEO

The old rules of thumb to get a website to the top of the
search  engines would be to maximize on-page seo and accrue
the quantity of  authoritative in-bound links. If you
covered your bases with keyword  rich and relevant content,
a properly structured website and had amassed  the right
kind of links from high page ranking sources you could
guarantee that Jim and Sally would both see your website as
#1 for a  particular keyword. It's now much different than
that. That top spot and  the order of the pages listed on a
search engine results page can and  will vary from user to
user depending on many more personalized  variables. From an
end user point of view the logic in this is  beautiful. Your
search results are tailored to YOU and your history of
internet usage.

This has become somewhat maddening for webmasters though.
Any  internet marketer who promises a #1 position for a
certain  search term is completely full of shit or not yet
educated on these  findings. It's impossible as each users
search results are becoming more  and more personalized to
them. Even the practice of keyword monitoring  needs to be
scrutinized. Making it hard to believe in the value of
search engine optimization work. I picture webmasters world
wide shaking  in their shorts wondering how they can justify
their price tags now  without being able to honestly say that
they got a site to rank 4 for  EVERYONE with a particular

Spreading your Digital Footprint

I still believe in all of the best practices for search
engine  optimization. I still believe in building back
links. These all still  matter. There are just more things
now to consider when trying to grow  your search engine
presence. You need to blog. You have to make a  Facebook fan
page. It's necessary to Tweet, to make videos for YouTube,
put your images on Flicker, create slides for
SlideShare….on and on  (#yawn).

Whats happening now is this. Someone makes a new web page.
They will  then go blog about it, post it to their Facebook
page, Tweet back to the  blog post, put up some images on
Flicker about it and make a quick  video for YouTube about
it. Taking that single bit of content  and spreading it out
to as many of the social media channels as  possible.

There is nothing inherently wrong with this practice. In
fact someone  really standing behind a new product, service
or post that they've  created and wanting to promote it in
this way makes total sense. It's  not an exorbitantly priced
TV commercial, a no-metrics-possible direct  mail piece or a
radio spot that people tend to not be patient through
anyway. It's all free (except for time of course) and will
more  effectively reach your target audience than the old
school way of  marketing.

The Social Gray Hat

Sadly, like the days of easily tricking Google, people are
sometimes taking a less than honest approach to harnessing
this  technique. They will produce utter crap then automate
spread their digital mess everywhere. Rinse and repeat. This
is digital  littering in my opinion. It's still better if
you want to create a buzz  or get some attention with social
media to….dun dun dun…have something  that
people would actually like!

A good rule of thumb in my opinion is if you have to spend
more time  spreading your word across all these channels
than it would take to  produce another piece of equally
important content then you should  examine carefully how you
should spend your time. Market your one piece  of content
EVERYWHERE or have two equally worthy pieces to spread about

About the Author:

Connective Web Design is a Denver Web Design Company
Specializing in Results oriented Social Media Marketing.
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