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Survey: Affiliate Marketers Demand a Global Solution for Commission Payments

posted 6 Jan 2011, 07:29 by Mpelembe Admin   [ updated 6 Jan 2011, 07:30 ]

EntroPay to Offer Networks and Merchants a Fast, Easy and Inexpensive Payment Solution at Affiliate Summit West

LAS VEGAS, NV -- (Marketwire) -- 01/06/11 -- (ASE West) -- Commission payments are a major concern for affiliate marketers, according to EntroPay's annual A4U Expo delegate survey, conducted in October 2010(1). The research reveals that the continued globalization of affiliate marketing is creating a challenge for the industry, and for the first time in the last three years, 'decreasing marketing budgets' are no longer perceived as the biggest challenge to the industry.

Recognizing the importance of the cost of international payment processing to the affiliate marketers, EntroPay will host a booth (#135) at Affiliate Summit West where they will be offering merchants and networks with new tools for paying affiliates easier and with lower fees.

Additional findings of the research include:

Commenting on the research, Alex Mifsud, CEO of EntroPay, said: "If marketers are looking to successfully mobilize the global 'long tail' of affiliates, they need to implement a payment system that is both efficient and also allows all affiliates to be paid instantly, regardless of the size of each payment."

The research also highlights that 71 percent of affiliates already use social networks as part of their affiliate marketing activities. This trend presents an additional challenge for marketers who have to deal with the resultant rise of micro-affiliates. For micro-affiliates in particular, speed of payment is crucial to increasing brand loyalty, driving traffic and ultimately increasing sales. It's unsurprising then that for 43 percent of affiliates surveyed, increasing the speed of commission payments is seen as a top priority.

With an increasing population of micro-affiliates who are leveraging social media, there is a need for merchants to set up payment processes that can handle smaller payment thresholds and increase affiliate loyalty, ultimately helping drive sales back to the merchant's site.

EntroPay offers a simple, cost-effective alternative for merchants to pay customers and affiliates quickly, securely and efficiently. Merchants can avoid the high cost of issuing checks and make payments of any amount anywhere in the world.

"Our research highlights a clear need to introduce a global standard for such payments, ensuring rapid and efficient multi-currency payments across the world regardless of how small each transaction is," Alex Mifsud, CEO of EntroPay, continued. "Prepaid open-loop cards that operate with the international card networks such as Visa and MasterCard are one way to pay affiliates quickly and efficiently, overcoming the administrative issues associated with large numbers of micro-payments."

Affiliate Summit East 2010 -- Booth #135

First 20 Say Goodbye to Payment Fees

Attended by over 2000 agencies, affiliates, merchants, networks, and vendors, Affiliate Summit West is the premier event for the affiliate marketing industry. In recognition of the increased importance and cost of international payment processing to the affiliate marketers, EntroPay will host a booth (#135) where they will be demonstrating a faster, easier and less expensive way to pay affiliates. As part of the demonstration, Entropay will waive all fees for the first 20 networks or merchants to sign up at the booth.

About EntroPay

EntroPay is one of the most cost-effective, convenient and rapid means for businesses and consumers to make safe and controlled online purchases and to remit funds around the world. EntroPay has operated since 2003 by Ixaris Systems, Ltd, which is certified by the UK Financial Services Authority as a small e-money issuer and regulated by the UK HM Revenues and Customs as a Money Service Business. For more information, visit www.entropayforbusiness.com.

(1) EntroPay surveyed delegates at the A4U Expo 2010 including affiliates, merchants, networks, agencies and other industry figures

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