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The Decade of Digital Data Backup

posted 29 Oct 2010, 14:46 by Mpelembe   [ updated 29 Oct 2010, 14:48 ]

Imagine you come back to the lunch table and your briefcase
with your laptop inside is gone ̶ and so is the nicely
dressed man that was sitting at the table right next to you.
It is devastating, and today, you are not alone because
laptop thefts are occurring everywhere, in airports, parking
lots, restaurants, conference rooms - just about anywhere.

Thieves like laptops because they are easy to steel, hide,
and they are expensive and often contain sensitive
information that be used to harm you, your business, or your
clients. One of the biggest concerns today among businesses,
large or small, is how to keep your valuable equipment and
its data out of the hands of thieves. Mobile applications
and a mobile workforce go hand in hand, with laptops, PDA's,
mobile phones, and USB flash drives a necessity for most
professionals. This puts a company's data at extreme risk
without data backup and storage procedures in place.

According to a more recent survey and a 2009 report from the
Ponemon Institute in conjunction with Intel, the average cost
to the enterprise of one single stolen or lost laptop is
$49,246, and of this cost, the data breach cost alone
averages around $39,297. This is just one more reason why
digital data backup is essential today.

What's worse, a comprehensive study done by Ponemon and Dell
Computer a year earlier reported in 106 major U.S. airports
about 12,000 laptops are lost weekly. When it comes to
recovery, only 30 percent of travelers ever get their
devices back. Nearly half of the travelers surveyed said
that their laptops contained customer data or confidential
business information ̶ making this the critical decade
of digital data backup. According to the FBI, the recovery
rates are worse, and they say that less than 2 percent of
lost or stolen laptops are ever recovered.

A small to medium-sized business may be able  to afford the
loss a laptop or two once in awhile due to theft or because
an employee misplaces or loses their laptop. But what about
the valuable data stored on the laptop? It could contain key
customer data, bank records, or even trade secrets, not to
mention work that an employee could consider invaluable,
causing loss of productivity and stress. What's more,
smaller companies might not be backing their data up on a
central server like larger enterprises do. There is,
however, a new solution for smaller companies that will
protect their data. Internet content security leaders are
investing in data backup and storage solutions for a reason;
to synchronize the latest online cloud storage and backup
solutions across multiple computers. Cloud security
technology and promise to consumers, by giving them secure
online backup, recovery, and continuous access.

According to Analyst firm IDC the Internet storage backup
market is slated to achieve a 2009 to 2011 annual growth
rate of over 33 percent.

About the Author:

Kristin Gabriel is a writer working for Trend Micro™ - - a global leader in content
security. SafeSync™ is its economically priced online
digital data backup service for storing irreplaceable
documents, photos, videos, and music in a single safe
location that's administered by Trend Micro.