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FourthWall Media Announces TV Buy Button

posted 27 Sept 2010, 06:59 by Mpelembe   [ updated 27 Sept 2010, 07:00 ]

PayPal Agreement to Enable Secure Payments to TV, Open New Revenue Doors for Programmers and Operators

PLANO, TexasSept. 27 /PRNewswire/ -- FourthWall Media™, the media company driving a creative revolution in interactive TV, announced today a solution to bring safe and easy payments to TV.  In an agreement with PayPal, a worldwide leader in online payments, FourthWall's solution will make it possible for cable operators to deploy applications on their EBIF platforms to allow for consumers to access their digital wallet for T-commerce payment.

Together with PayPal, FourthWall Media delivers a powerful intersection of entertainment and commerce, with the potential to produce an industry-wide scalable T-commerce solution for cable.  FourthWall's TV Buy Button combines a wealth of interactive TV (ITV) experiences, ranging from in-depth set-top box platform technology to numerous programming and advertising widgets, in broad deployment. FourthWall Media's TV Buy Button is powered by PayPal X, which provides developers the tools needed to change the future of payments.  The marriage of television viewers and online payments through FourthWall Media and PayPal means access to the $30 trillion global payments market and significant revenue growth opportunities for all those in the TV delivery value chain.

"FourthWall Media has deployed applications like eBay on TV, Yellow Pages on TV, and Ad Widgets® that run on our EBIF platform.  These applications and others will benefit enormously from having an integrated TV Buy Button," said Tim Peters, FourthWall CEO.  "Programmers and cable distributors can find new and exciting ways to generate revenue.  Imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with the simple push of a button on your existing remote.  PayPal is one of the world's favorite forms of payment online and we have partnered with them to connect TV viewers with advertisers through this most popular digital payment method."

"FourthWall's TV Buy Button is a great example of what the future of payments looks like," said Osama Bedier, PayPal's VP of platform, mobile and new ventures. "With PayPal X, FourthWall had the tools it needed to bring frictionless payment to television. Shopping directly from TVs with just the click of a button will revolutionize the entertainment industry and experience, and PayPal is pleased to be part of that.

T-commerce will become a reality when the TV Buy Button goes live later this year.  Markets interested in getting the feature first should contact FourthWall Media for priority rollout.  Future versions of the TV Buy Button will support cable bill payment and other transaction types within FourthWall's TV Widgets® and Ad Widgets® products.  

About FourthWall Media

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the 'fourth wall' to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at

About PayPal

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 81 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company and is made up of three leading online payment services: the PayPal global payment service, the Payflow Gateway and Bill Me Later. The company's open payment platform, PayPal X, allows developers to build innovative payment applications on multiple platforms and devices. More information about the company can be found at

SOURCE FourthWall Media

CONTACT: Ellen Cooper, +1-646-419-0006, [email protected], for FourthWall Media; or Yulimar Chiu, Access Communications for PayPal, +1-415-844-6240, [email protected] 

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