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What Are The Benefits Of Google Analysis?

posted 19 Oct 2010, 15:52 by Sam Mbale   [ updated 19 Oct 2010, 15:53 ]

Whether you are using Woopra, Omniture, or Google Analytics
it is not just the data, but what you do with it that
counts.  Most successful businesses use a tool to track
website traffic, numbers and types of visitors, number of
pages viewed per visitor, and the various web traffic
sources. Google Analytics is a free tool with innumerable
plug-ins to help you accomplish this.  It's a good tool
right out of the box, but it still hasn't gotten quite up to
speed with tracking the wealth of data that can be had on
social media. As social media began to rise as the premier
marketing tool, new plugins and hacks have been created to
give you the best datasets available from social media sites
and networks.

For example, there is the "Social Media Metrics Plugin" by
GreaseMonkey.  This extension was created for the purpose of
adding a social media layer to the Google Analytics tool.  It
provides information and statistics on Diggs, delicious
bookmarks, stumbles, etc.  It isn't perfect by any means but
it is a good jumping off point.

A proactive web owner would set up specific web campaigns
that target these social media tools using the custom
campaign function within Google Analytics.  There are
methods such as Tiny URLs that allow you to track specific
Twitter campaigns or even Diggs.  Establishing email reports
for specific social media information is another positive,
proactive step.  You'll want the statistics from top social
media websites like Digg, Facebook, Twitter, and even
Tumblr.  As more and more people are feeding their Twitter
and Facebook pages with Tumblr blogs it is another means to
consolidate campaign information.

Last but not least, you will want to do the actual analysis
of what all the statistics you are receiving actually mean
to you and your website.  There is an art to web analytics.
It takes years and dedication to truly understand all the
subtleties and nuances to web trending.  However, tools like
Google Analytics do provide key and critical information to
truly understanding how each and every variable affects your
website traffic and how even the tiniest of changes can have
an impact on "user engagement".  By seeing all of this data
in one place, by looking at it graphically you can pick up
trends and make tiny changes to your campaigns and website
that will have an impact on site traffic, visits, and which
products receive buzz.

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