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Why Use Google AdWords?

posted 6 Nov 2010, 08:00 by Sam Mbale   [ updated 6 Nov 2010, 08:50 ]

Why use Google AdWords? Good question indeed. After all if
you are spending money on something you would like to know
whether it will be beneficial to you or not, right?
Advertising is so costly. Why should you go for that without
knowing its benefits? But wait, you do not have to pay for
Google AdWords; not unless someone shows an actual interest
in your ad and clicks on it.

When anyone searches for something on the Google search
engine, certain ads which are related to those keywords
appear on the right hand side of the search page beside the
usual search results. Those are Google AdWords -
advertisements by companies who specialize in areas related
to those keywords.

Keywords are the key phrase here. You should create the ads
containing words which catch the essence of your product.
These words would also be the words which anyone looking for
your product would think of when they search. For example if
you have to sell PCMCIA cards, you will mention that in your
ad. Easy enough, isn't it?

What are the benefits of using Google AdWords?

You Don't Have to Pay. Unless some one clicks on the link
you provide on the ad. The pay is on a pay per click basis.
Since only people interested in your product will click on
it, you do have a good chance of them buying it from you.

This means you will be paying only when the ads benefit you
and you earn. You Don't Need A Web Page. Google will allow
you to create one for free. So even if you don't have your
own web page, that won't be a problem. You can still sell
your products or service through Google AdWords.

Your Ad Is Not Wasted. The ads will appear only when someone
searches for a keyword, which is related to your product.
Hence, you attract only those folks who are already
interested in your product. Unlike television, radio, and
even some other online advertisements, the Google AdWords
target your direct audience.

Google's Popularity. This is probably what should close the
deal for you. For, everyone knows Google's popularity. While
in US, Google has a market share of 7.07 per cent; the has a popularity of 9.34 per cent. These do not
include people using Google tool bar and similar tools of

Google is popular in other countries as well. Hence your ad
will have a wide audience if you use Google AdWords. Google
Tools. Google has tools, which you can make of to find out
details such as the popularity of your keywords, number of
searches, amount of competition etc.

So, why would you not use Google AdWords?

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Steve Duval is a Successful Internet Marketer Helping Others
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