Post date: Nov 01, 2010 7:7:14 PM
Maybe you've been thinking it's time to make your own website
and either cover some more marketing ground for your offline
business, test out that Internet Marketing idea you've been
toying with, or launch a blog where you can preach to the
world about your ideas or hobbies. That's great! But let's
look at the most common mistakes people make when they're in
your position and save you from disappointment or walking in
circles.
Here are 5 mistakes to avoid when you make your own website.1. Never Getting Off the GroundThe most common mistake the newbie makes is never gettingpast square one. They buy their domain, they set up theirhosting, and maybe they even figure out how to get Wordpressset up on their site. You know what, it's great you'vegotten started, and these days it's so easy to get onlinethat you really have no excuse to leave your ideas on theback burner. But it makes no sense to clutter the web withunfinished sites and leave your ideas floating out theresomewhere in the ether.The truth is that even basic Wordpress design has a learningcurve. It's gotten easier than ever, but you should bewilling to put some effort into it and be prepared to
struggle to make it work. There is plenty of advice out
there on the web to help you out whenever you get stuck.
Leverage the power of Google and YouTube videos any time you
don't know something—it's really that simple.
2. Not Allowing Access to the Search Engines
Another simple mistake people make is not allowing Google to
access their website. When you set your settings in
Wordpress, make sure that you set the Privacy to: "I would
like my site to be visible to everyone, including search
engines (like Google, Bing, Technorati) and archivers ." If
you don't, your site will block the search engines, and that
means no organic traffic.
Not exactly a good idea.
3. Paying Too Much Too Soon
You're probably pretty excited about getting out on the web,
especially if you're venturing out into Internet Marketing
(as opposed to being an established business) and have never
done this before. And when we're excited, we often think
it's better to leverage the help of professionals who know
what they are doing.
Well, it is true that outsourcing is a great tool, and I use
it often myself, but you need to be careful because you don't
even know if your idea is going to yield a return yet. Not
to mention that someone who doesn't know what their
employees are doing for them exactly makes for a horrible
manager.
It's okay to pay a little here and there to get going, but
save money where you can. Don't spend thousands on web
design and hand an SEO "expert" the pin number to your bank
account. Take it slowly, learn the process, and hold on to
your wallet.
4. Thinking a Website Equals Sales
The reason so many people pour money into outsourcing and
think it will come right back to them is they foolishly
believe that an online presence equates to guaranteed sales.
Not so—and anyone who feeds you that lie has something
to sell you in their back pocket. Once you have a website,
you need to drive traffic to it, and the traffic better be
qualified.
5. Thinking Traffic Equals Sales
Even once the traffic is coming, however, you need to be
ready for it, and that's why you don't want your site to
look to amateur. This is where it can really pay to get a
little help from someone who has some knowledge about online
marketing, website usability, and traffic conversion.
About the Author:
If instead of working your way through the learning process
you would like to get a free web page designed for your
business, go to http://FreeWebPageDesignService.com .
Installation, on-site, SEO, content upload, and video
tutorials are all included.